One of the things we have to be proud of in West Michigan is that we were a real pioneer in initiating this dialogue between traditional environmentalists and the business community. There are plenty of people out there that may not be in powerful positions now that are motivated and interested and hungry for information on how to be economically viable and environmentally and socially responsible – they will be our future leaders
New regulations affected many companies back then. They found out that they had unintentionally created a lot of unknown liabilities for themselves. A lot of people were struggling to figure out how to get ahead of the curve so that we wouldn’t be playing catch-up.