Ken Webster, Head of Innovation at The Ellen MacArthur Foundation

Ken has worked with the Ellen MacArthur Foundation since January 2010. He has a background in economics education and environmental issues. His latest book is The Circular Economy: A Wealth of Flows (June 2015) which relates the connections between systems thinking, economic and business opportunity and the potential for a circular economy. He is a Visiting Fellow at Cranfield University, an Honorary Teaching Fellow at the School of Management at the University of Bradford and a major contributor to their MBA Innovation, Enterprise and the Circular Economy.


Nathan Shedroff, Associate Professor, Industrial Design at California College of the Arts.

Nathan Shedroff is the former chair of CCA’s groundbreaking MBA in Design Strategy. He is one of the pioneers of experience design, an approach to design that encompasses multiple senses and explores the common characteristics in all media that make experiences successful; he also works in the related fields of interaction design and information design.

Nathan speaks and teaches internationally and has written extensively on design and business issues, including the update to his 2001 book, Experience Design 1.1. He maintains a website with resources on experience design. He’s a serial entrepreneur; works in several media; and consults strategically to help companies build better, more meaningful experiences for their customers.


His book Design is the Problem: The Future of Design Must Be Sustainable clearly explains the principles, frameworks, tools, and strategies for designers to create more sustainable solutions.

In 2006 Nathan earned a master’s degree in business administration from the Presidio Graduate School, the only accredited MBA program in the United States that specializes in sustainable business. In 1989 he earned a bachelor of science degree in industrial design, with an emphasis on automobile design, from the Art Center College of Design in Pasadena.

Later, he cofounded vivid studios, a pioneering company in interactive media and one of the first web-services firms on the planet. Vivid’s hallmark was helping to establish and validate the field of information architecture by training an entire generation of designers in the newly emerging web industry.

Nathan was nominated for a Chrysler Innovation in Design Award in 1994 and 1999 and a National Design Award in 2001. He lives in San Francisco, where the climate, culture, and industry make it easy to have an esoteric and amorphous title like experience strategist and actually make a living.



Clinton Boyd, PhD, Principal Scientist – Green Chemistry & Sustainability at Steelcase

Clinton S. Boyd, PhD is the Principal Scientist-Green Chemistry & Sustainability for the Global Compliance & Sustainability team at Steelcase Inc.  Dr. Boyd manages a team of people responsible for product environmental compliance, supplier engagement for sustainability-related data gathering, and management of compliance and sustainability data for materials that go into our products.  Drawing on his expertise in green chemistry, industrial ecology and sustainability, Dr. Boyd works with cross-functional teams to innovate new materials and products that are sustainable and compliant to regulations on a global platform. Dr. Boyd has a PhD in Biochemistry from Rhodes University, South Africa. Before joining Steelcase, Clinton worked in academia as a research biochemist followed by ten years of experience as a consultant on green chemistry and sustainability.




Kari LinkedIn-5

Kari Bliss, Service Excellence Manager at Padnos

Kari brings over 20 years’ experience delivering over-quota sales performance and revenue growth to her current role as sales executive.   She has a proven ability to recognize and capitalize on market trends and assumes bottom-line responsibility for market research, strategic planning, pricing, forecasting and execution plans.  Her ability to establish trust with a diverse array of customers and identify what they value is the key to her success.  As a persuasive communicator and a talent for overcoming objections, she has successfully implemented scrap resin utilization programs at injection molders in a broad array of industries.


Betsy Hernandez, Environmental Engineer – Global Compliance Sustainability at Steelcase


Betsy Hernandez is an Environmental Engineer in the Steelcase Global Compliance Sustainability Department.  She is a 38 year Steelcase employee with the last 31 years in the environmental group.  Her responsibilities include waste and recycling, storm water management, ISO14001 and employee awareness at our North American and international manufacturing facilities.  In 2008 she was instrumental in pioneering a food waste compost program at Steelcase in addition to engaging others in West Michigan to join in.  Betsy helped Steelcase achieve the U.S. EPA’s WasteWise “Partner of the Year” Award in the Large Business Category and most recently the State of Michigan’s “Clean Corporate Citizen” designation.  She has worked her way up and her “can do” attitude has earned her the title “trash lady”.  She loves a challenge and feels if “10,000 Steelcase employees can do it…anyone can!”



Taylor Axdorff, Industrial Design Student at Kendall College of Art and Design

Taylor Axdorff is an industrial design student currently in his B.F.A. undergrad at Kendall College of Art and Design in downtown Grand Rapids, MI. He recently competed with his team in the 2017 Wege prize design competition focusing on rural Nicaraguan coffee farms. The project delved into circular design principles being applied to developing countries, focusing on coffee production as well as special attention to socioeconomic empowerment within this new industry.

Stemming from a strong interest in responsible design Taylor has been very interested in the circular economy. As a designer, they hold a strong perception of what the future could be, and within that the products and life cycles they create.


Ken Krayer, Executive Director of Design West Michigan


Passionate about how people interact with one another, with things and with places —Ken Krayer is an outspoken advocate for design education, innovation and design management. Ken builds fires in the bellies of his steamboats and effective teams alike.

Krayer’s career began as an adjunct professor of industrial design at California College of the Arts. He went on to teach at the College for Creative Studies, where he chaired both the Product Design and Furniture departments during his five-year tenure.

As a designer, Krayer most recently worked as an independent consultant, serving clients including Sauder Woodworking, Rhode Island School of Design, and Steelcase, among others. Prior to that he served as Director of Design for Haworth, Inc.; Director of Design for Details, a division of Steelcase; Senior Designer for San Francisco-based A+O Studio; and Exhibit Designer for Netherlands-based Studio Dunbar.

Silvia Leahu-Aluas, Principal/owner of Sustainable Manufacturing Consulting

Silvia main portraitSilvia has 35 years of technical and managerial experience, primarily in the capital goods industry, and multi-functional competence in sustainable manufacturing, process engineering, sales and operations planning, product lifecycle management, strategic planning, market intelligence, business development, change and risk management.

Using an engineer’s approach, she works to make sustainability attractive and practical for the engineering, manufacturing and farming communities. She is dedicated to the revival of US domestic manufacturing within the circular economy framework, a model based on symbiotic relationships between local and regional stakeholders, similar to the way natural eco-systems operate, a model that favors maintenance over growth, and relies on bio- and clean materials, renewable, clean and long-lasting resources.

She holds an MS degree in Mechanical Engineering, major Manufacturing, from the Technical University of Cluj, Romania and an MBA degree, major International Management, from the Indiana University – Bloomington. She is a member of the Open Source Circular Economy global community and the Union of Concerned Scientists.


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