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Event Review

September Review: MiSCON Conference at GVSU

West Michigan Sustainable Business Forum hosted its September membership meeting at the 2016 Michigan Sustainability Conference (MiSCON) on Wednesday, September 14 at the Grand Valley State University Eberhard Center. The conference was a collaboration of Michigan Department of Environmental Quality, Great Lakes Pollution Prevention Roundtable and West Michigan Sustainable Business Forum.

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Featured speaker Eileen Gallagher, Senior Account Supervisor – Business & Social Purpose at Edelman, discussed the multifaceted approach she utilizes to integrate sustainability into business strategy and create compelling and impactful sustainability marketing campaigns.

The 2016 Michigan Sustainability Conference highlights included keynotes that illustrated how to communicate and brand your sustainability story.