West Michigan Sustainable Business Forum’s September membership meeting will feature a spotlight on sustainability at Harley-Davidson as a luncheon at the Annis Water Resources Institute in Muskegon from 12 to 2 pm.
The leading brand in an industry not traditionally known for sustainability, Harley-Davidson has made it one of the strategic pillars of its organization, directly linking its environmental and social impacts with its customers’ dreams of personal freedom and to the motorcycling experience. Its Renew the Ride initiative is effectively translating corporate social responsibility to an outlaw culture. Among other accomplishments, Harley-Davidson is a nearly zero-landfill manufacturing operation (9.4%), has set sustainability goals for its supplier network, and last year unveiled a prototype electric vehicle, Project Livewire. It was honored as the Sustainability Leader of the Year this past year by the Wisconsin Sustainable Business Council.
Rachel Schneider is Director of Sustainability and Strategic Planning for Harley-Davidson Motor Company, a position she has held since 2010. Previously she was a partner in the environmental law group of Quarles & Brady LLP. She is an active member of the Manufacturers Alliance for Productivity and Innovation and a board member of the Alliance for the Great Lakes.
Other speakers to be announced.
WMSBF September Meeting
Monday, September 14, 12 pm to 2 pm
Annis Water Resources Institute
Lake Michigan Center
740 W. Shoreline Dr.
Muskegon, Michigan 49441
Registration open after August 10.