Member News

Welcome New Member: Asterisk Associates

Asterisk Associates is a consulting organization started by Jim Musial in 2012. Jim has 35 years experience in the footwear industry and is a trusted leader, possessing a strong body-of-knowledge in product development, quality assurance (ISO 9001-2008), and corporate social responsibility programs.  He is constantly gathering new knowledge from peer companies, industry forums, third-party providers, community connections, and a vast manufacturing base to enhance Asterisk Associate’s capabilities.

At Asterisk Associates LLC, operations is about ‘managing the middle’ in order to meet customer and societal expectations. By bringing a vast, multifaceted body of information to share with clients, Asterisk can find a pathway that works well for executing their strategic plans.  Asterisk Associates provides fair and balanced strategies towards finding the intersection of sustainability and profitably for businesses in West Michigan and beyond.

For Jim, corporate sustainability has four parts:  Treating people fairly; using natural resources wisely; delivering value for investors, customers, and employees; and improving the standard of living for all stakeholders in the supply chain.  “Exploitation in any one of these areas will throw off the balance of a well run company,” he said.

Jim is conveniently located in the Grand Rapids, Michigan with easy access to your customer base or manufacturing sites.

For more information or to contact Asterisk Associates, click here.

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